From Rags to Cool Rags

Cool Rags was born out of a love for music, movement, and the electrifying energy of festivals. We know that raving is about the experience, the freedom, and the non-stop vibes. But let’s be real—dancing for hours under the blazing sun or in packed crowds can get HOT. That’s where the idea was born.

Designed for festival-goers, ravers, and performers, Cool Rags keeps you feeling fresh, energized, and ready to go all night. Our lightweight, breathable, and moisture-activated fabric technology helps regulate body temperature, so you can focus on the music, not the heat. Whether you're vibing at a desert festival, grooving under neon lights, or hitting B2B sets at a massive rave, Cool Rags has your back (AND YOUR HEAD).

With bold designs and rave-friendly aesthetics, our hoods aren’t just functional, they’re a canvas for artists to paint their vision. These cooling hoods are meant to highlight the energy and beauty between art, music, and dance.

From sunrise sets to the last man standing, Cool Rags is here to help you dance longer, feel better, and make unforgettable memories.

LIVE, LOVE, COOL RAGS